Would You Rather

 

Here is the second and main artwork I did for Would You Rather, the first being the teaser art which you can see here.

Working with the Director David Guy Levy we decided to go down a more classical design style for this poster art, to convey the atmosphere of The Lambrick Foundation’s dinner party which these unfortunate guest are invited to attend…

I wanted to have it feel like the poster belonged in the grand old oak dining room of the films setting and present a conservative business vibe. So the colour pallet was created to reflect this classic tone as well, with the green having an almost almost aged leather quality complimented with a slightly faded red. This ‘classical’ tone is then further drawn out in the typography of title design and the frame design.

In an early cut of the film some of ‘Wendy Carlos’s’ wonderful music was used as a placement holder in some scenes and i loved that quality in her work that is classical yet with a modern electrical twist to give it a darker and sinister edge (particularly in films like clockwork orange). So that feel was very much what i wanted to come across within the poster design, and it felt very fitting for the setting of this formal dinner party.

As there are quite a few guests at the dinner we felt it was probably best to just focus on the main ones to give the image a more simple concise visual. Britany Snow is the main character so all the focus is on her, the difficulty came in how to present characters at a dinner party (where one is sitting at the head of the table another a few seats down etc) in a simple portrait format without over complicating the visual, so i came up with the idea of having Jeffery Combs (Mr Lambrick) literally looming over Britany at the table.

The devil was in the subtle details in this one, so i encompassed visual references to communicate the darker side of the film. Having Britany sitting there tense with her streaming mascara and an expression of fear, the twist on the visual of the knife and ice pick tensely gripped in her hands. Combs merging out of the darkness with his hands on her shoulders and the shadows on his face forming subtle evil expression with devils horns on his forehead all convey this sense of evil terror and suspense.

I then was able to play about with the frame design to place the sub characters of Enver Gjokaj and Sasha Grey within it to knock them back and separate them out further from the main focal point of Britney and Coombs so they would clash. however space for these characters was then limited so i could fit in much more that a portrait image but i needed to have them in some form of peril so i utilised the unusual electrical head bands which although an average viewer wont instantly know what they are, they do suggest a form of torture and dark edge.

Finally i really wanted to incorporate the little card icons from the film. which again wont be very clear to the viewer exactly what they mean, in the context of the design you just know the its not going to be good (especially with the eye and tooth!!)

For the other actors i wanted to incorporate them all in the design as some have VERY recognisable faces if not names so i decided to include them in that classic 60s/70s line up along the bottom of the poster which gave it a nice touch i thought and also blended in well with the images of Enver and Sasha at the top.

The Heat

 

The Heat was an exciting design to take on as it was my first time working with Mondo and also getting to work with The Feig! (Paul Feig Director of Bridesmaids) on his new buddy action cop comedy ‘The Heat’, with Sandra Bullock and Melissa McCarthy no less!

 

The rough brief was to create an alternative poster design that was a throwback to 80s action movies. So naturally they thought i’d be a perfect fit!

Galvanized by the awesome power 80s VHS cover art i set to work creating the ultimate 80s action buddy cop visual i could, drawing out the humor in an explosion of over the top action. As The Heat is set in Boston it gave me a great opportunity to play around with the classic visual iconography of the Action film poster and really celebrate the city by giving it that sun-kissed 80s ‘Miami’ esque sunset treatment (well Boston is on the shore line), I then incorporated the classic image of the San Fran bridge (which seemed to pop up in every cheesy action poster of the time) but replacing it with the Boston bridge. Finally framing the action with the archetypal fire escape buildings we all remember from numerous 70s/80s action flicks.

The big challenge on this came with trying to handle the sheer amount of characters that where to be incorporated into the design 10 in all (including the cat!). There is an art to creating a good montage poster design, getting that zen balance of composition, characters and narrative action. Which also has a strong visual style and an actual design concept to it. You don’t just want it to just create a mass pile of stuff! or even worse just a pile of floating heads… ‘You got to sass it!’ as that great philosopher Homer once said!

The main focus for the design was of course Bullock and McCarthy, two cops blowing away crime with both barrels and wind swept hair, with Bullock brandishing the badge in that iconic cops pose, and of course don’t forget the big guns, as in all action video covers i remember they really where the big draw, the cooler looking the better! So here i made them BIG and representative of there characters, Sandra being the straight laced FBI agent with her automatic and Melissa the loose cannon Boston cop wielding a magnum.

For the Title design i really wanted that stereo typical brushstroke 80s VHS style from inspired by many Medusa covers!! the tag line was just a bolt of cheesy inspiration, i was listening to lots of 80s action scores at the time of designing it.

It became quite an epic (undertaking) poster and in trying to build this sense of OTT action along side all the films character i actually ended up adding even more elements to build a story for the viewer…

gangs fighting police, exploding cars and SWAT teams. This has to be the most intricate and detailed design i have done to date (it really needs to be seen full scale up close to take all the elements), with little Easter egg touches like scene of Rojas being dropped from the top of the fire escape and adding Paul Feig in as the top SWAT team member of the left, that was dropped in at the last minute as a surprise to Paul for which he then gave one of the best compliments to date:

“Holy shit, is this awesome!!! I absolutely love it. And so honored that he made me a SWAT team member. Finally, my true calling is captured in stone.”

'The Heat' Entertainment Weekly

'The Heat' gets a killer Mondo poster -- EXCLUSIVE FIRST LOOK

Check out the new artwork for 'Paul Feig's' 'The Heat' Staring 'Sandra Bullock' and 'Melissa McCarthy' on Entertainment Weekly:

The Heat was an exciting design to take on as it was my first time working with Mondo and also getting to work with The Feig! (Paul Feig Director of Bridesmaids) on his new buddy action cop comedy 'The Heat', with Sandra Bullock and Melissa  McCarthy no less!
The rough brief was to create an alternative poster design that was a throwback to 80s action movies. So naturally they thought i'd be a perfect fit!

Galvanized by the awesome power 80s VHS cover art i set to work creating the ultimate 80s action buddy cop visual i could, drawing out the humor in an explosion of over the top action. As The Heat is set in Boston it gave me a great opportunity to play around with the classic visual iconography of the Action film poster and really celebrate the city by giving it that sun-kissed 80s 'Miami' esque sunset treatment (well Boston is on the shore line), I then incorporated the classic image of the San Fran bridge (which seemed to pop up in every cheesy action poster of the time) but replacing it with the Boston bridge. Finally framing the action with the archetypal fire escape buildings we all remember from numerous 70s/80s action flicks.

The big challenge on this came with trying to handle the sheer amount of characters that where to be incorporated into the design 10 in all (including the cat!). There is an art to creating a good montage poster design, getting that zen balance of composition, characters and narrative action. Which also has a strong visual style and an actual design concept to it. You don't just want it to just create a mass pile of stuff! or even worse just a pile of floating heads... 'You got to sass it!' as that great philosopher Homer once said!

The main focus for the design was of course Bullock and McCarthy, two cops blowing away crime with both barrels and wind swept hair, with Bullock brandishing the badge in that iconic cops pose, and of course don't forget the big guns, as in all action video covers i remember they really where the big draw, the cooler looking the better! So here i made them BIG and representative of there characters, Sandra being the straight laced FBI agent with her automatic and Melissa the loose cannon Boston cop wielding a magnum.

For the Title design i really wanted that stereo typical brushstroke 80s VHS style from inspired by many Medusa covers!! the tag line was just a bolt of cheesy inspiration, i was listening to lots of 80s action scores at the time of designing it.

It became quite an epic (undertaking) poster and in trying to build this sense of OTT action along side all the films character i actually ended up adding even more elements to build a story for the viewer... gangs fighting police, exploding cars and SWAT teams. This has to be the most intricate and detailed design i have done to date (it really needs to be seen full scale up close to take all the elements), with little Easter egg touches like scene of Rojas being dropped from the top of the fire escape and adding Paul Feig in as the top SWAT team member of the left, that was dropped in at the last minute as a surprise to Paul for which he then gave one of the best compliments to date:

"Holy shit, is this awesome!!! I absolutely love it. And so honored that he made me a SWAT team member. Finally, my true calling is captured in stone."

Rue Morgue Magazine Feature

The Dude Designs has been given an awesome 3 page feature (with a cover credit!!) on the latest issue of 'Rue Morgue' Magazine June issue #134  So big thanks for all the guys and girls at rue for the kudos!

Breakup At A Wedding

This is the poster art for Osyloscope Pictures Comedy 'Break up at a wedding'. This was actually my first non genre comedy so it was something of a different to work on. The challenge with comedies comes in trying to create something amusing visually, representing some of the various 'gags' and characters in the movie to sell it to the viewer. 

 So a montage seemed to be the best direction  on this design, taking influence from classic 80s comedy posters as for me they standout as the most memorable (not just blocks of colour with actors faces in them). and then mix that with the more modern symmetrical poster design style as you see in the work of Tyler Stout and Randy Ortiz.

 I needed to create visual in the design to hold all the characters together, so  As this is was wedding comedy i was able to go all out on the visual references,  the idea of a collapsing chapel seemed a great way to symbolise the story, i was then able to bring in the visual of the chapel window and wedding arch, which brings me to the use of colour! In the film there is a joke about the choice of pink and brown for the decor, so i wanted an explosion of pink to show that (and nothing says tacky wedding mistake that bright shocking pink). adding little decorative elements like the crazy cupcake displays which the brides maids do a funny dance with as they do look like boobs with chocolate nipples! and The chocolate fountains as they also play a part with the brother who is obsessed by them (the guy on the right!).

The two camera guys document the whole thing (this is a found footage comedy) so they frame the proceedings. Finally i wanted to display some of the carnage along the bottom with the introduction of the couple looking despairingly a good old streaking and the emergency services being brought in, then of course cant forget the booze !