Here is the artwork for Ti West’s ‘The Sacrament’ Produced by Eli Roth.
This film required a slightly different approach to the design to reflect the films docu style drama as Ti said in the press release: “It’s different from what people might expect from me and something different from what people expect from Eli as well.”
Three magazine journalists (Swanberg, Bowen, and Kentucker Audley) visit a relative (Seimetz) at a religious commune, where the mysterious Father (Gene Jones) is the unchallenged leader. Like all infamous cult tales, it doesn’t end well.
So i did a few conceptual design treatments for this one, all very different in there approach and quite a few photo based treatments, in the end this was the favoured route.
For this design i wanted to convey a more serious gritty documentary vibe. to capture the tone of the film, so using a simple striking image minimal colours and powerful bold text. The grunge quality then reflects the films unnerving dark atmosphere.
When exploring an iconic image to capture the mood, i was drawn to the visual of this ‘Father’ and his dark sunglasses, as it really captured a powerful cold expressionless detachment which i was then able i to play off by depicting a dark scene (in the glasses reflection) of the suffering of the communes followers. Hopefully setting up more questions than answers in this image to allowing the viewer to be draw into this story.
